Heidi Ferguson Media

Heidi Ferguson Media

Copywriting Sample

Here are a few pieces I'm proud to have written.

"Wildlife Wednesday" Instagram Post - Brown-headed Nuthatch

Written for a series of "Wildlife Wednesday" social media posts in 2020.

If you're wondering who brought the sound of a squeaky rubber ducky into the woods, it's this little guy (or gal): the brown-headed nuthatch. Several species of nuthatch call Georgia home, but the …

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"Wildlife Wednesday" Instagram Post - Bream

Written for a series of "Wildlife Wednesday" social media posts in 2020.

Spelled like "beam," rhymes with "trim," bream make for excellent fishing! Bluegill, redear and redbreast sunfish are all bream. These colorful names identify some equally colorful fish, though pat…

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2017 Conference Highlight: But What is Storytelling?

Written as a summary of the keynote speech at the Association for Conservation Information's 2017 conference. Excerpt here. Click the "View online" link to read in full.

Keynote Address by Greg Schwipps, DePauw University

Summary Notes by Heidi Ferguson, Georgia DNR

Mention “storytelling” and my ears perk up. Add “narrative” and now we’re on my home turf. W…

View online at https://www.aci-net.org/….